Dr. SEVERIN BISCHOF
ABOUT
Dr. Severin Bischof is Project Manager at the international management consultancy Roland Berger and associated researcher as well as lecturer at the University of St.Gallen. He previously held postdoctoral and research positions at Columbia University, the University of St.Gallen, and Copenhagen Business School.
He holds a Ph.D. in Marketing (Behavioral Economics) from the University of St.Gallen and worked as a Swiss National Science Foundation Fellow at Columbia Business School in New York City.
Severin studied business and innovation management at the University of St.Gallen, Harvard University, Universidad Adolfo Ibáñez and the London School of Economics and Political Science. He worked at Google (Dublin), Procter&Gamble (Zurich), Deloitte (Zurich), and Li&Fung (Hongkong).
His research on new earnings models in retailing was featured in scientific and managerial outlets.
PRESS
10-page article on increasing conversion rates and reducing churn rates of consumer goods subscriptions.
Click here.
Switzerland's largest retailer attempts to generate increased footfall and cross-sales through a Zurich-wide coffee subscription.
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An interview on SWR2's renowned podcast "Geld, Markt, Meinung" on the proliferation and future of subscriptions.
How will COVID change retail? We surveyed 500 consumers to analyze four innovative contactless shopping concepts.
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An enthralling deep-dive on the psychology of subscriptions and the role of savoring and pleasant anticipation.
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A podcast interview dedicated to my research on the psychology of subscriptions and how subscription providers need to appeal to subscribers' visual imagery to create pleasant anticipation. Savoring, as presented in the interview, can be a powerful tool to keep subscribers interested, reducing churn between deliveries.
Click here for Detektor.fm.
Click here for Apple iTunes. Click here for Spotify.
