Dr. SEVERIN BISCHOF
Dr. Severin Bischof is Senior Consultant at Roland Berger and associated researcher at the University of St.Gallen. He previously held postdoctoral and research positions at Columbia University, the University of St.Gallen, and Copenhagen Business School.
He holds a Ph.D. in Marketing (Behavioral Economics) from the University of St.Gallen and worked as a Swiss National Science Foundation Fellow at Columbia Business School in New York City.
Severin studied business and innovation management at the University of St.Gallen, Harvard University, Universidad Adolfo Ibáñez and the London School of Economics and Political Science. He worked at Google (Dublin), Procter&Gamble (Zurich), Deloitte (Zurich), and Li&Fung (Hongkong).
His research on new earnings models in retailing was featured in scientific and managerial outlets.
A podcast interview dedicated to my research on the psychology of subscriptions and how subscription providers need to appeal to subscribers' visual imagery to create pleasant anticipation. Savoring, as presented in the interview, can be a powerful tool to keep subscribers interested, reducing churn between deliveries.
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