Dr. SEVERIN FRIEDRICH BISCHOF

 
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ABOUT

Dr. Severin Friedrich Bischof is Senior Consultant at Roland Berger and associated researcher at the University of St.Gallen. He previously held postdoctoral and research positions at Columbia University, the University of St.Gallen, and Copenhagen Business School. 

 

He holds a Ph.D. in Marketing (Behavioral Economics) from the University of St.Gallen and worked as a Swiss National Science Foundation Fellow at Columbia Business School in New York City.

Severin studied business and innovation management at the University of St.Gallen, Harvard University, Universidad Adolfo Ibáñez and the London School of Economics and Political Science. He worked at Google (Dublin), Procter&Gamble (Zurich), Deloitte (Zurich), and Li&Fung (Hongkong).

His research on new earnings models in retailing was featured in scientific and managerial outlets.

 

PRESS

10-page article on increasing conversion rates and reducing churn rates of consumer goods subscriptions.
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Switzerland's largest retailer attempts to generate increased footfall and cross-sales through a Zurich-wide coffee subscription. 
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How will COVID change retail? We surveyed 500 consumers to analyze four innovative contactless shopping concepts.
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BOOKS

 
 

JOURNAL ARTICLES

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